SHR Perceptual Management

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SHR Perceptual Management / 14646 N. Kierland Blvd. Suite 120
Scottsdale, AZ 85254, USA


Words. SHR Perceptual Management is a brand consulting and strategic design firm with a 39-year history of success in building brands and positioning them for long-term sustainability. We do so by helping organizations define and capitalize on what is true to the brand, meaningful to the target audience, and distinctive from the competition. Much of our work is focused on re-positioning or revitalizing existing brands to more effectively connect and emotionally resonate with desired target audiences, both internal and external.

Goal behind our space: The biggest challenge was budget. We had $500,000 to create our space. Our old space was a 2 million dollar job. It was PDO’s goal to be as creative as they could to make the new space on the reduced budget look as good as our old space. It still had to have that WOW factor.

Specialties. Branding

Interior. Kerri Swischuk

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