Ruigrok | NetPanel

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Ruigrok | NetPanel / Silodam 1a, 1013 AL Amsterdam, Netherlands

Contact. Marja Ruigrok /

Words. Ruigrok | NetPanel is a full service research company, certified with a Research Keurmerk [based on ISO 20252]. In our vision, we focus upon the three P’s, Pleasure, Personal and Pragmatic. Pleasure for the client, who’s able to use the results directly and pleasure for the respondents and for us. Our strategy is personal: focused on a close cooperation and results that are suitable for immediate implementation into daily practice. We are an innovative agency. We believe in the continuously evolving possibilities of online research. Our expertise is in online and qualitative research.

Ruigrok | Netpanel choose an old concrete silo in Amsterdam as her new office. The rough, industrial, open space had the character that owner Marja Ruigrok was looking for. The only problem with the place was that it was completely unsuitable for an office like hers. It needed separate meeting-rooms, interview-rooms etc, but without destroying the rough and open feel of the place.

So CUBE architecten came up with a couple of solutions that would do just that. Without competing with what was already there, the new infill should be like big furniture, as an addon. Almost more as big informal elements in an open urban square, then a typical office-rooms. The main spatial intervention was the invention of the ‘research-BOX’. This holds the extra meeting-room, interview-room and waiting area. Like a big crate, of what seems to be huge pieces of plywood, glass and steel, it sits between the big concrete columns right next to the entrance. Some other, more informal places to sit are on the extra floor that hangs between other columns. Here you can get together and discuss projects under the concrete silos that hang from the ceiling. Through the whole office the silos are now used lighting.

Artwork not only brought more color to the workplace but was also used to get the acoustics of the office to a comfortable level. Because of all the concrete and other hard surfaces, the introduction of softer surfaces was necessary.

Specialties. Usability. User Experience

Architects. CUBE architecten

Interior. Pieter van der Pot

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